摄影 is part of the Office of 市场营销 and Communications work in support of our strategic University-wide initiatives and enrollment efforts, with an emphasis on storytelling around Moravian's mission, brand identity, and reputation.
Our University 工作人员 photographer captures images that help to tell the story of Moravian from the perspective of students, 教师, 工作人员, 和校友. Our photo work is focused on branded storytelling and marketing initiatives, not documentary photography of events.
大, public-facing University events like Heritage Day, 同学会, 毕业典礼, 晚祷, 入学的一天, accepted student days, open houses and new student orientation will be covered by 市场营销 and Communications and/or assigned a professional photographer. These events require professional, high resolution images for recruiting and marketing materials, including print collateral, print and digital advertising and the website.
Throughout the academic year 市场营销 and Communications will schedule photo shoots that require extensive collaboration among departments; including the scheduling of on-campus locations, identifying and scheduling participants in the photo shoot (students/教师/工作人员) and providing input on art direction of the shoot.
The 市场营销 and Communications office maintains an extensive database of high-quality, on brand photos from orientation weekend to graduation, and everything in between. If you can’t find what you’re looking for in our gallery, contact email@example.com for additional resources.
If your organization would like to document an event like on-campus receptions, small graduation ceremonies, or job/career fairs a student photographer can be assigned, pending availability. Student photographers are paid an hourly rate. 在大多数情况下, these pictures may be used for a Flickr album and social media for individual departments, but not for other University-wide marketing materials like advertising, 宣传册, 直接邮件, or the website.
If you'd like to request a student photographer, email firstname.lastname@example.org. You will receive a follow-up email from our office within 5 business days letting you know if a student photographer is available.
If there are no student photographers available we can recommend outside freelance photographer options upon request (budget required).
Camera equipment is also available for loan to campus organizations from the 市场营销 and Communications office. Send an email to email@example.com to request the equipment and get a quick tutorial on how to use the camera.
All photographs supplied may be used for marketing, website and public relations purposes at the discretion of the Office of 市场营销 & Communications.
Smartphones can be utilized for taking most group photos. When taking a group photo on a smartphone, consider where the video will live. If it is for social media, take the photo vertically. If it is for a webpage, take the photo horizontally. If you aren't sure, take it both ways. Make sure you can see the face of everyone in the group and consider the lighting when determining a location.
Sessions for formal headshots are scheduled twice a semester by the Office of 市场营销 and Communications and announced to 教师 and 工作人员 via email. Time slots are available on a first come, first served basis. After the shoot, you can expect to receive your headshot in 10 working days. If you need a headshot sooner, please schedule a session by emailing firstname.lastname@example.org.
注意: Headshots have a shelf-life of 2–5 years. An updated headshot on campus is preferred for use on the website.